Npaj raupibntawm koj lub khw tom ntej tso saib qhov project?
Supermarket Giants ntawm Australia: trends, Innovations, thiab Market Leaders
Australia, suav nrog lub ntiaj teb thib rau lub tebchaws loj tshaj plaws, tau dhau los ua lub teeb pom kev zoohomua tsaug rau nws cov kev ua lag luam zoo thiab cov pej xeem zoo.Qhov no tau tshwj xeeb tshaj yog nyob rau hauv cov khw muag khoom noj, qhov twg cov khoom lag luam tau nthuav dav ntxiv vim lub teb chaws txoj kev lag luam muaj kev cia siab.
Hauv tebchaws Australia, kev sib tw ntawm cov npe nrov thoob plaws ntau lub niches tau nce zuj zus, ua kom muaj txiaj ntsig zoo rau kev lag luam sib txawv.Qhov no txhawb nqa ib puag ncig uas tsuas yog cov khoom lag luam zoo tshaj plaws thiab cov kev pabcuam txaus rau cov neeg siv khoom Australian, uas txaus siab rau ntau yam kev xaiv.Qhov kev xaiv ntau ntxiv no txhawb nqa cov neeg hauv zos los xaiv qhov zoo tshaj plaws haum rau lawv cov kev nyiam, ua rau muaj kev vam meej hauv khw muag khoom thiab khoom noj khoom haus.
Los ntawm cov khw muag khoom loj hauv Australian uas muab cov kev paub txog kev yuav khoom mus rau kev lag luam hauv zos, qhov zoo tseem tsis muaj kev cuam tshuam, kom ntseeg tau tias txhua yam khoom noj khoom haus tau ntsib nrog cov qauv siab tshaj plaws.
Txawm hais tias tab tom nrhiav Australia cov khw muag khoom zoo tshaj plaws los yog tus nqi zoo tshaj plaws rau cov nyiaj, tsab xov xwm no muab tag nrho cov ntsiab lus tseem ceeb uas xav tau los mus rau ntau lub khw muag khoom loj hauv Australia.
Lub Toj Siab ntawm Australian Supermarkets hauv 2023
Hauv xyoo 2023, lub tsev muag khoom toj roob hauv pes hauv tebchaws Australia nthuav tawm 2,186 lub khw muag khoom noj, uas qhia txog kev poob qis me ntsis ntawm 0.7% xyoo dhau los.Qhov kev txo qis no qhia txog qhov kev sib tw ntawm lub khw muag khoom raws li cov khw muag khoom hloov mus rau qhov kev xav tau ntawm cov neeg siv khoom.
Lub Unique Supermarket Experience Down Under
Australian cov khw muag khoom loj muaj cov khoom lag luam tshwj xeeb, teeb tsa lawv sib nrug ntawm lawv cov neeg sib tw thoob ntiaj teb.Cov hom khw loj dua yog tsim los ua kom haum rau txhua yam khoom tseem ceeb uas xav tau hauv khw muag khoom, muab kev mus ncig ua lag luam hauv qab ib lub ru tsev.
1. Nationwide Presence:
Nrog cov saw hlau sib kis thoob plaws hauv lub tebchaws, cov khw muag khoom loj yog qhov chaw tsim khoom los pab ntau haiv neeg.Cov tuam txhab lag luam no siv cov txheej txheem siab heev los tiv thaiv lawv cov khoom muag, txo qhov xwm txheej ntawm kev nqa khoom.
2. Sustainable Shopping Initiatives:
Feem ntau cov khw muag khoom loj hauv Australia tau teb cov kev txhawj xeeb ntawm ib puag ncig los ntawm kev muab cov chaw xaiv rau cov neeg siv khoom kom tso cov hnab ntim khoom ntxiv.Qhov kev pib no txhawb kom cov neeg yuav khoom siv lub hnab rov qab thiab tuaj tos lawv thaum lawv mus ntsib tom ntej, ua kom pom kev cog lus rau kev ruaj khov.
3. Product Diversity:
Kev coj noj coj ua ntau haiv neeg ntawm Australia tau ua rau cov khw muag khoom noj khoom haus muaj ntau yam khoom.Qhov no tau ua rau muaj kev sib tw ntau dua, txhawb cov khw muag khoom kom muaj ntau haiv neeg lawv cov khoom.Tam sim no nws yog qhov chaw uas pom ntau yam khoom los ntawm cov khoom siv hauv tsev thiab khoom siv hluav taws xob mus rau khaub ncaws thiab khoom noj hauv qab ib lub ru tsev, uas qhia txog tus qauv tshiab rau cov khw muag khoom Australian.
4. Local Preferences:
Cov neeg Australian paub txog lawv txoj kev xav paub thiab xav tau qhov zoo.Qhov no tau cuam tshuam rau kev xaiv cov khoom lag luam muaj nyob hauv cov khw muag khoom loj, kom ntseeg tau tias muaj ntau yam khoom zoo thiab cov khoom txaus siab.
Txais Tos Txais Cov Hnub Nyoog Digital hauv Kev Muag Khoom Muag
Kev hloov pauv mus rau cov kev daws teeb meem digital tau dhau los ua kom pom tseeb nrogtsev lojsiv online platforms kom ncav cuag lawv cov neeg siv khoom.Kev taug kev mus rau qhov chaw tsis khoom lossis cuam tshuam nrog kev tsheb tuaj yeem ua rau muaj kev ntxhov siab rau ntau tus, uas yog qhov chaw muag khoom noj hauv online tuaj rau hauv kev ua si.Hauv tebchaws Australia, cov khw loj xws li Tesco thiab Morrison, thiab txawm tias cov khw tshwj xeeb xws li Iceland, muab kev yooj yim ntawm kev xa khoom hauv tsev.Qhov kev pabcuam no txuas mus rau cov lag luam muag khoom noj hauv online nkaus xwb, uas tau nthuav tawm lub niche hauv kev ua lag luam.Txawm li cas los xij, qhov muaj nyob hauv kev xa khoom online, txawm li cas los xij, cuam tshuam los ntawm thaj chaw thaj chaw, nrog qee thaj chaw muaj kev xaiv ntau dua li lwm tus.
Kev Pabcuam Meal-Kit:Lwm qhov kev tshwm sim hauv Australia yog qhov nrov ntawm cov tuam txhab noj mov.Cov kev pabcuam no xa cov khoom xyaw ua ntej thiab zaub mov txawv rau koj lub qhov rooj, tso cai rau koj txaus siab rau cov zaub mov hauv tsev nrog kev siv zog tsawg.
Sab saum toj 10 Supermarkets hauv Australia
1. Woolworths: Dominating lub khw muag khoom
Woolworths, tsim nyob rau xyoo 1924, tau hloov zuj zus mus rau hauv Australia lub khw loj tshaj plaws nrog rau 37% kev ua lag luam.Nws ua haujlwm 995 lub khw thiab ntiav tshaj 115,000 tus neeg, ua rau nws yog lub hauv paus ntawm Australian kev lag luam.Woolworths ua tau zoo tshaj plaws hauv kev muab ntau yam khoom lag luam xws li cov khoom lag luam yooj yim mus rau cov khoom noj khoom haus, ua rau cov neeg siv khoom sib txawv.Nws txoj kev cog lus rau cov neeg siv khoom txaus siab yog pom tseeb los ntawm kev pib tshiab zoo li Bunch club, uas tso cai rau cov neeg siv khoom sim tshiab.cov khoomthiab muab kev tawm tswv yim, thiab cov khoom plig muaj txiaj ntsig zoo uas txhim kho cov neeg siv khoom ncaj ncees los ntawm kev muab cov ntsiab lus txhiv tau ntawm kev yuav khoom.Woolworths kuj tau ua qhov tseem ceeb hauv kev ruaj ntseg, txhawm rau txo nws cov kev taw qhia ib puag ncig los ntawm kev pib xws li txo kev siv yas thiab kev siv hluav taws xob.
2. Coles: Ib qho kev sib xyaw ntawm kev lig kev cai thiab tus nqi
Coles, nrhiav tau hauv 1914, tuav 28% feem ntawm kev ua lag luam thiab ua haujlwm 833 lub khw thoob plaws Australia.Nws yog nto moo rau nws cov nqi-rau-nyiaj ethos, uas yog kev koom ua ke rau hauv nws cov nqi thiab cov tswv yim khoom.Coles 'kwv yees Flybuys program yog ib qho khoom plig zoo tshaj plawstshuabnyob rau hauv lub teb chaws, muab cov neeg siv khoom cov ntsiab lus uas tuaj yeem hloov pauv rau kev txo nqi thiab kev pom zoo, yog li txhawb nqa cov neeg siv khoom tuav thiab txaus siab.Coles tseem tau cog lus rau kev koom tes hauv zej zog thiab kev ruaj ntseg, nrog rau kev siv zog los txo cov pov tseg thiab txhawb nqa kev coj ua hauv zej zog thoob plaws nws txoj kev lag luam.kev ua haujlwm.
3. Aldi: Redefining Affordability
Aldi tau hloov kho lub tsev muag khoom hauv Australian txij thaum nws nkag rau xyoo 2001, tam sim no tuav 10% ntawm kev ua lag luam nrog ntau dua 570 lub khw.Tsis zoo li cov khw muag khoom noj khoom haus ib txwm muaj, Aldi tus qauv kev lag luam tsom rau kev ua haujlwm siab thiab cov nqi siv nyiaj tsawg los muab cov nqi qis dua.Nws feem ntau khaws cov khoom ntiag tug-daim ntawv lo, txo kev vam khom ntawm cov khoom lag luam zoo thaum ua kom zoo.Aldi txoj hauv kev tau qhia txog lub ntsiab lus tshiab hauvmuag khoom, hais txog tias tus nqi qis yuav tsum tsis txhob cuam tshuam qhov zoo, uas tau hais tshwj xeeb tshaj yog thaum muaj kev lag luam poob qis.
4. Drake Supermarkets: Innovating Customer Experience
Drake Supermarkets, txawm hais tias me me hauv nplai nrog tsuas yog 60 qhov chaw, tau dhau los ua ib qhotus thawj cojnyob rau hauv khw muag khoom innovation nyob rau hauv South Australia.Founded hauv 1974, Drake tau qhia ntau tus thawj hauv kev ua lag luam, xws li hauv khw muag kua txiv hmab txiv ntoo thiab kombucha kais, thiab cov kev xaiv noj mov.Cov kev tsim kho tshiab no tsis yog tsuas yog sib txawv Drake los ntawm nws cov neeg sib tw tab sis kuj txhim kho kev ua lag luam los ntawm kev muab kev yooj yim thiab kov cov khoom kim heev.Drake txoj kev cog lus rau cov neeg siv khoom-centric innovation tseem ua rau nws txoj kev loj hlob thiab muaj koob meej.
5. IGA: Championing Independent Retailer
IGA ua haujlwm hauv lub network ntawm 1,455 tus kheej lub khw muag khoom, ua rau nws yog ib tus neeg tseem ceeb hauv khw Australian.Cov qauv no txhawb nqa kev ua lag luam hauv zos los ntawm kev tso cai rau cov tswv khw tuaj yeem kho lawv cov kev xav tau rau zej zog.IGA cov khw muag khoom feem ntau dhau los ua cov chaw hauv zej zog, xav txog kev nyiam hauv zos thiab txhawb nqa kev ua lag luam ntawm tus kheej.Qhov kev pab cuam IGA Rewards ntxiv tus kheej rau cov neeg siv khoom nrog cov phiaj xwm phiaj xwm thiab kev txhawb nqa.Tsis tas li ntawd, IGA qhov tsom mus rau cov khoom siv hauv zos txhawb nqa Australian cov neeg tsim khoom thiab txo cov khoom lag luam nyuaj.
6. Harris Farm Markets: Tus Kws Tshaj Lij Khoom Noj Tshiab
Harris Farm Markets tau nthuav tawm lub niche hauv Australian khw muag khoom los ntawm kev tshwj xeeb hauv cov khoom tshiab, ua liaj ua teb, thiab cov khoom noj khoom haus thoob plaws nws 27 lub khw.Ib tsev neeg ua lag luam txij thaum pib, Harris Farm tsis yog lub khw muag khoom xwb tab sis yog qhov chaw rau cov neeg nyiam noj zaub mov nrhiav kev zoo thiab tshiab.Lawv cov kev pabcuam siab ncaj ncees, Tus phooj ywg ntawm Kev Ua Liaj Ua Teb, txhim kho cov neeg siv khoom sib koom tes los ntawm kev muab cov khoom tshwj xeeb thiab cov nyiaj cheb, tshwj xeeb tshaj yog rau cov khoom lag luam zoo, ua raws li cov kev xav tau ntawm cov neeg yuav khoom uas xav tau qhov zoo tshaj tus nqi.
7. Foodland: South Australian Staple
Tsim los ntawm 1871, Foodland tau loj hlob los ua ib lub koom haum nyiam hauv South Australia nrog ntau dua 90 lub khw.Cov tsev neeg muaj kev lag luam no txaus siab rau nws tus kheej rau kev txhawb nqa cov neeg muag khoom hauv zos thiab tswj xyuas cov neeg zej zog zoo hauv nws lub khw.Foodland sib txawv nws tus kheej nrog kev cog lus rau cov khoom hauv zos, feem ntau muab lub platform rau cov neeg tsim khoom hauv zos thaum cov saw loj dua tsis ua.Lawv tsom ntsoov rau kev pabcuam tus kheej thiab kev koom tes hauv zej zog, ua ke nrogkev sib twpricing, kom ntseeg taucov neeg siv khoompuag thiab ib qho chaw tshwj xeeb hauv kev ua lag luam.
8. FoodWorks: Lub Zej Zog-Centric Network
Nrog ntau tshaj 700 lub khw muag khoom thoob tebchaws, FoodWorks ua tus choj ntawm cov saw loj loj thiab kev sib raug zoo hauv khw hauv zos.Lawv cov qauv kev lag luam txhawb nqa ob lub tuam txhab cov tswv lag luam thiab cov khw muag khoom ywj pheej, muab cov txheej txheem hloov tau yooj yim uas hloov mus rau cov kev xav tau hauv zos.Qhov kev pabcuam Smart Rewards ntawm FoodWorks yog tsim los txhawb txoj kev noj qab haus huv ntawm kev noj qab haus huv ntawm cov neeg siv khoom los ntawm kev khi khoom plig rau kev yuav khoom uas ua tau raws li qee yam kev noj qab haus huv.Txoj kev tshiab no tsis yog txhawb nqa xwbcov neeg siv khoomloyalty tab sis kuj txhawb kev koom tes hauv zej zog kev noj qab haus huv, ua FoodWorks yog lub hauv paus tseem ceeb hauv kev muag khoom hauv zej zog.
9. Tus phooj ywg khoom noj khoom haus: Cov neeg siv khoom thawj zaug
Tus phooj ywg Grocer, yav tas los hu ua Four Square, ua haujlwm ntau dua 450 lub khw hauv Australia.Cov saw no tau tsim nws lub koob npe nrov ntawm cov kev pabcuam zoo thiab cov neeg siv khoom ua ntej, kom ntseeg tau tias txhua lub khw tswj hwm tus qauv siab ntawm cov khoom muag thiab cov neeg siv khoom sib cuam tshuam.Kev tshaj tawm thiab kev cog lus tsis tu ncua, tseem ceeb hauv Cov Khoom Muag Khoom Zoo Zoo, ua kom cov neeg siv khoom koom nrog thiab muab tus nqi ntxiv, txhawb lub hom phiaj kev cog lus rau kev ua tau zoo thiab kev pabcuam.Tus phooj ywg Grocer tseem yog ib lub zos nyiamtsev loj, paub txog nws tus kheej kov thiab kev xav hauv zej zog.
10. Costco: Lub Tsev Muag Khoom Loj
Costco tau dhau los ua ib tus neeg tseem ceeb hauv Australian khw muag khoom lag luam nrog nws cov tswv cuab tshwj xeeb raws li warehouse club qauv.Txij li thaum qhib nws thawj lub khw hauv Melbourne xyoo 2009, Costco tau nthuav dav mus rau 12 qhov chaw thoob plaws lub tebchaws, muab ntau yam khoom lag luam hauv ntau ntawm tus nqi txo qis.Cov qauv no tshwj xeeb tshaj yog txaus nyiam rau cov tsev neeg paub txog nyiaj txiag thiab kev lag luam nrhiav kev lag luam los ntawm kev yuav khoom ntau dua.Tus nqi ua tswv cuab, thaum xub thawj pom tias yog ib qho teeb meem, muaj kev txuag nyiaj mus sij hawm ntev thiab tsuas yog nkag mus rau cov khoom zoo.cov khoom, ua Costco yog ib qho kev xaiv rau cov neeg siv khoom muaj nqis.
Australia lub Supermarket Giants
Kev Ua Lag Luam Kev Lag Luam thiab Kev Ua Lag LuamHauv kev sib tw ntawm Australian supermarkets, Woolworths tuav lub kaus mom nrog kev tswj hwm 37% kev ua lag luam, ua rau nws yog cov khw muag khoom loj tshaj plaws hauv lub tebchaws.Tsis deb tom qab yog Coles, nrog rau 28% feem ntau, ua lub luag haujlwm tseem ceeb hauv kev tsim cov khw muag khoom muag thiab cov neeg siv khoom nyiam.Aldi, paub txog nws cov nqi tsim nyog tus nqi zoo, tau nthuav dav nws cov hneev taw los ntawm 4% hauv 2009 txog 11% hnub no, qhia txog kev hloov pauv mus rau kev lag luam tus nqi.Metcash, kev lag luam raws li IGA, caters rau lub lag luam niche nrog 7% feem, tsom rau cov kev pabcuam tus kheej thiab kev muag khoom hauv zej zog.
Consumer Preferences thiab Trends
Nto moo thiab DemographicsWoolworths tsis yog tsuas yog qhov loj tshaj plaws xwb tab sis kuj yog lub khw muag khoom nrov tshaj plaws, nrog 35% ntawm Australians nyiam nws rau lawv cov khoom noj khoom haus.Coles ua raws li ze, nyiam los ntawm 35% ntawm cov pejxeem.Interestingly, Aldi thiab IGA qhia divergent demographic tiam sis;Aldi yog me ntsis nyiam los ntawm cov txiv neej (36%), thaum IGA cov khoom tshwj xeeb thov rau 35% ntawm cov txiv neej cov neeg yuav khoom.Woolworths ntaus ib qho chord nrog Gen Z, ntes 54% ntawm lawv cov kev nyiam yuav khoom, qhia txog kev lag luam muaj zog tshaj tawm thiab cov khoom lag luam uas cuam tshuam nrog cov neeg siv khoom tsawg.
Kev Siv Nyiaj
Kev Tshawb Fawb Kev Siv Khoom NojRaws li Australian Bureau of Statistics (ABS), Australians siv kwv yees li $ 10.6 nphom hauv khw muag khoom thaum Lub Ob Hlis 2022, qhov nruab nrab ntawm $ 485 rau ib tus neeg.Qhov no tau ua rau txo qis txij lub Peb Hlis 2020, thaum muaj kev ntshai kev yuav khoom cuam tshuam nrog SARS-CoV-2 qhov tshwm sim tau thawb kev siv nyiaj mus rau $ 11.9 billion, lossis $ 562 rau ib tus neeg.Cov ntaub ntawv no qhia tsis tau tsuas yog qhov cuam tshuam ntawm cov xwm txheej thoob ntiaj teb ntawm cov khw muag khoom noj tab sis kuj tseem muaj kev hloov pauv ntawm cov khw muag khoom loj hauv kev tswj cov khoom sib tw.
Kev nthuav dav kev lag luam thiab tsis muaj nyob ntawm Walmart
International Retail InfluenceTsis zoo li qee qhov kev cia siab, Walmart, Asmeskas khw muag khoom loj, tsis muaj nyob hauv Australia, tso cai rau lub zog hauv zos xws li Woolworths thiab Coles los ua lag luam.Qhov kev tsis tuaj no yog qhov zoo rau cov lag luam hauv zos, uas kho lawv cov kev pabcuam rau cov neeg Australian tshwj xeeb thiab nyiam yam tsis muaj kev sib tw ncaj qha los ntawm Walmart.
Yav tom ntej Outlook thiab Online Trends
Kev loj hlob thiab kev hloov pauv digitalLub khw muag khoom loj hauv Australia tau npaj rau kev loj hlob txuas ntxiv, uas tau tsav los ntawm kev lag luam zoo thiab muaj kev cuam tshuam ntawm cov neeg tuaj ncig tebchaws uas xav nrhiav ntau yam khoom thiab cov khoom zoo.Hauv kev teb, cov khw muag khoom loj tsis yog tsuas yog txhim kho cov kev paub hauv khw, tab sis kuj tseem nthuav dav lawv cov digital muaj nyob.Cov khw muag khoom noj hauv online tau nce zuj zus, nrog cov npe tsim kho kom haum rau kev lag luam e-lag luam kom tau raws li cov neeg siv khoom nyiam kom yooj yim.
Xaus:
Hauv kev xaus, Australian lub khw muag khoom lag luam sawv cev rau kev lag luam muaj zog thiab hloov zuj zus uas ua tiav zoo rau cov neeg siv khoom sib txawv.Nrog cov loj loj xws li Woolworths thiab Coles dominating scene, thiab cov players tshiab zoo li Aldi thiab IGA carving tawm cov niches tshwj xeeb, toj roob hauv pes yog ob qho tib si sib tw thiab nplua nuj nrog lub sijhawm.Kev hloov pauv mus rau cov kev coj ua kom ruaj khov thiab kev lees paub ntawm kev hloov pauv digital yog teeb tsa cov qauv tshiab hauvkev lag luam.Raws li Australian supermarkets txuas ntxiv hloov mus rau qhov kev nyiam ntawm cov pej xeem eco-conscious thiab tech-savvy, lawv tau npaj rau kev vam meej ntau dua yav tom ntej.
Rau cov neeg nrhiav kev ua tau zoo, muaj ntau haiv neeg, thiab yooj yim hauv lawv txoj kev yuav khoom, Australia cov khw muag khoom muaj ntau yam kev xaiv hauv ntiaj teb uas nyuaj rau kev sib tw.Nrog rau kev nqis peev tsis tu ncua hauv ob qho tib si lub cev thiab digital infrastructure, cov khw muag khoom no xyuas kom meej tias Australian lub khw muag khoom tseem nyob rau hauv pem hauv ntej ntawm lub ntiaj teb.muag khoomkev tsim kho tshiab.
Koom nrogUsPeb caw koj los qhia koj cov kev paub thiab kev nyiam.Qhov twgtsev lojyog koj nyiam thiab vim li cas?Koj qhov kev pom yuav pab peb nkag siab thiab pab koj zoo dua.Cia ib saib hauv qab no!
Ever Glory Fixtures,
Nyob rau hauv Xiamen thiab Zhangzhou, Suav teb, yog cov chaw tsim khoom zoo tshaj plaws nrog ntau tshaj 17 xyoo kev txawj ntse hauv kev tsim khoom,high-quality zaub racksthiab txee.Tag nrho cheeb tsam ntawm lub tuam txhab ntau tshaj 64,000 square meters, nrog ib lub hlis muaj peev xwm ntawm ntau tshaj 120 ntim.Covtuam txhabib txwm ua qhov tseem ceeb rau nws cov neeg siv khoom thiab tshwj xeeb hauv kev muab ntau yam kev daws teeb meem zoo, nrog rau cov nqi sib tw thiab kev pabcuam ceev, uas tau txais kev ntseeg siab ntawm ntau tus neeg siv khoom thoob ntiaj teb.Nrog rau txhua xyoo dhau los, lub tuam txhab tau maj mam nthuav dav thiab tseem cog lus kom xa cov kev pabcuam zoo thiab muaj peev xwm ntau lawm rau nws.cov neeg siv khoom.
Ever Glory Fixturestau tsis tu ncua coj kev lag luam hauv kev tsim kho tshiab, cog lus mus txuas ntxiv mus nrhiav cov ntaub ntawv tshiab, tsim qauv, thiabkev tsim khoomthev naus laus zis los muab cov neeg siv khoom tshwj xeeb thiab cov kev daws teeb meem zoo.EGF cov kev tshawb fawb thiab kev tsim kho pab pawg txhawb nqatshuabinnovation kom tau raws li cov kev xav tau ntawm evolvingcov neeg siv khoomthiab suav nrog cov thev naus laus zis tshiab niaj hnub mus rau hauv cov khoom tsim thiabkev tsim khoom txheej txheem.
Yog dab tsi?
Lub sij hawm xa tuaj: Plaub Hlis-11-2024